Sales & Marketing

Sales & Marketing refers to the combined efforts of two critical business functions aimed at promoting and selling products or services. Sales focuses on the direct interactions with customers to generate revenue, including processes like lead generation, negotiation, and closing deals. Marketing, on the other hand, encompasses the broader strategies and activities designed to create awareness, interest, and demand for a product or service. This includes market research, advertising, branding, public relations, and promotional strategies. Together, Sales & Marketing strive to understand customer needs, create value propositions, and ultimately drive business growth by effectively reaching and engaging target audiences.