Atari

Atari is a brand associated with a pioneering video game company founded in the early 1970s. The name is derived from a term used in the Japanese game of Go, meaning “to hit” or “to capture,” reflecting the game’s strategy aspects. Atari is best known for its early arcade games, such as “Pong,” and for popularizing home video game consoles and computer games during the late 1970s and early 1980s. The company’s innovations helped establish the video game industry, making it a significant part of gaming history. Over the years, Atari has evolved through various ownerships and has continued to release games and consoles, although its influence has waned compared to its peak. Today, the Atari brand evokes nostalgia for early video gaming and its cultural impact during the formation of the gaming industry.